KID MILLI EUROPE TOUR
AD VISUALS - MERCH & PROMO
Challenge
Creating promotional viusals that would retain the audience attention while make it modern and reflecting the artist and what he wanted to convey with his album.
Goal
Create outstanding visuals concepts for both his tour and promotional merchandizing aligned with the artist's identity and taste.
Solution
I studied a lot of his music and his visuals in the past along his personal style to create a vibe that matched his identity. I took an already existing picture of a shooting the artist had in 2023 during the release and promotion of his album and added effects on it to correspond with the album. For the merchandising I was thinking of something the client could wear himself and that was aligned with trends and the album's identity.
